Brand Collaboration
A brand collaboration program between two complementary brands in breast care: Amoena and AnaOno. The strategy was to bring together Amoena breast shapers with AnaOno bras, both designed for women who've undergone breast reconstruction after breast cancer surgery. The goal was to introduce these two product lines to our respective current retailers to build product and brand awareness. The program integrated sales tools, retail promotion, and print and online assets for our mutual retail partners.
